“INSIDE EDITION” STRIKES DEALS WITH THREE MAJOR ONLINE PARTNERS TO LAUNCH “INSIDE DEALS”
New York, NY – May 4, 2009 – Starting today, CBS Television Distribution’s INSIDE EDITION
offers on its website a new section called, “Inside Deals,” a valuable consumer resource center for viewers, making shopping deals just a mouse click away.
For this new venture, INSIDE EDITION has entered into agreements with SmartSource, Yahoo!
Shopping and Nolo.com for daily coupons, shopping deals, consumer alerts and information that is useful and relevant to the show’s viewers.
“Times are tough, and frugality is in,” said Nancy Perkins, Vice President, Regional Sales Manager for SmartSource, noting that “Inside Deals” marks the first time a top-rated syndicated news magazine has partnered with the largest coupon company in the country. Daily printable coupons, up to 90 coupons per day, will be available exclusively to INSIDE EDITION viewers who go to InsideEdition.com and click on “Inside Deals” with coupon offers changing weekly.
“Coupon shoppers can throw away their scissors and just check ‘Inside Edition’s’ web site to get great deals,” said executive producer Charles Lachman. “We have a long history of looking out for consumers’ best interests and now we’re taking it one step further by putting money-saving deals directly into their hands.”
INSIDE EDITION’s agreement with Yahoo! Shopping will provide constant placement for the show on a major portal. Yahoo! Shopping is the most visited comparison shopping website, according to comScore and was ranked the number one comparison shopping site by Consumer Reports and Forbes magazines last year. Additionally, Nolo.com will provide a vast, robust library of articles and books on finance and consumer awareness.
INSIDE EDITION ranked number eight in the top ten highest-rated first-run syndicated shows on television in the recently concluded March Sweep (March 5, 2009 - April 1, 2009).
INSIDE EDITION is produced daily at the CBS Broadcast Center in New York City and produced
and distributed by CBS Television Distribution, a unit of CBS Corp.
